One way of making money online is via the Instagram platform and this has many asking exactly how does Instagram pay you (based on mathematical facts). Thankfully, there are no shortages of ways to earn on Instagram as it offers one of the most diverse monetization policies. Instagram monetization ranges from brand deals, affiliate marketing, direct sales to dropshipping just to name a few.
In this article, I will be considering the various ways on how does Instagram pays you based on proven mathematical facts.
How does Instagram pay you?
As earlier stated, Instagram provides diverse ways for its users to make money on it. Most recently, the platform decided to monetize its IGTV ads. This ensures that the platform now shares revenue with its users from ads made on IGTV. This means IGTV monetization is the only way Instagram itself pays its users. Every other means of earning is through third parties such as brands, businesses, or individuals willing to pay for your services.
Danielshustle will examine a few of those methods and show you exactly on average how much the users of those methods make:
IGTV
IGTV monetization feature lets content creators on Instagram earn money by serving short ads along with their IGTV content. This feature is not automatically active and creators will have to agree to follow the Partner Program Monetization Policies to use it.
Instagram in a statement said, “Ads will appear when an audience clicks to watch an IGTV video from the preview button in their feed. They will be mobile-optimized, vertical videos and last up to 15 seconds long”. The IGTV monetization simply provides monetary rewards for Instagram’s vertical long-form video option.
IGTV videos usually run several minutes or up to an hour long and are present on the platform as long as creators want them to be. Creators can also direct the audience to such content from a post in their feed or a Story. Also, the audience can access IGTV videos from within the Instagram app, or they can download the separate IGTV app if they wish.
IGTV Earnings: Instagram announced that users of the IGTV monetization technique will earn as much as 55% of the total amount advertisers pay. This means the earning possibilities are entirely limitless.
Selling Physical Products
Another technique on how does Instagram pays you is to sell products on the platform. Usually, this can be done in two forms:
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Sell Your Products
Simply sell any physical product that you make or buy from suppliers. This entails using Instagram as a conventional eCommerce retailing platform and will require you to stock an inventory. This essentially means incurring extra costs as start-up capital to buy your products.
Asides from inventory, you will likely need a space to keep and store purchased products such as a spare room or a rented storage space. This becomes necessary if you intend to buy products in bulk to reduce cost. Users can leverage the Instagram store feature to sell products directly on Instagram. Simply tag products in your Instagram images and you can lead your Instagram followers to your product pages, where they can buy your products.
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Sell Other’s Products via Dropshipping
If the conventional eCommerce method sounds expensive to operate, another mode of selling is Dropshipping. Dropshipping is a business model that eliminates the need for a store to run a sales business. It also takes care of packaging as well as shipping of products to buyers.
Once you’ve made a sale, your supplier will ship your products from their warehouse, straight to your customer’s doorstep. Dropshipping makes it easy for users to try their hands on different niches before settling for one. Thankfully, starting a dropshipping store is easy and can be done in minutes. Platforms like Shopify and Oberlo’s free Explorer plan provide eCommerce stores.
Earnings from selling: in reality, it will be impossible to know exactly how much you can make from selling products on Instagram. This is because selling is predicated on several factors that vary from niche to product and even to the seller’s personality. Many have earned over $10,000 per month while a few have made well above $100,000.
Selling Instagram Caption
Chances are you might know this, but one of the ways on how does Instagram pays you is by selling captions. This is lucrative since many business owners use Instagram to promote their goods and services. With such promotions comes the need for attractive, concise, and detailed captions. If you’re good at crafting creative Instagram captions, then you can leverage your skill by selling your services to those in need of them.
Getting gigs like this doesn’t come easy but when they do come, they could last for as long as possible bringing in a steady source of income. If you intend to use this method, start by writing and posting some captions on your own account. Next, create a portfolio of your most engaging captions to attract potential businesses. These serve as samples if and when businesses come calling for your services.
One beauty of selling Instagram captions is that sellers get to set the rate they so wish to charge. It all depends on the self-worth and quality of your work samples. Just remember, businesses will judge you by your ability to write engaging captions which will determine how much they are willing to pay.
Earnings from Instagram captions: Instagram caption sales also are affected by the factors that affect every other regular selling on the platform. Instagram captions go as low as $10 to hundreds of dollars.
Brand Ambassador
Becoming a brand ambassador can be considered as an extension of the Sponsored posts or influencer method of Instagram monetization. Many businesses and brands would prefer to establish long-term relationships with influencers. In other words, they are more interested in getting influencers to act as brand ambassadors who can then promote the company on a regular basis.
Instagram is one of the biggest spaces for influencer marketing, making it a good platform for companies to seek out ambassadors. Large brands regularly send free products to influencers so they can review and promote them. Also, Micro-influencers in a specific niche are often sort after as they provide better engaged audience to celebrities.
Becoming a brand ambassador requires satisfying different conditions but in the end, you need to sign a contract with the brand. Most brand look for ambassadors with the right target audience, engagement number and right values.
Brand Ambassador Earning: While there is no fix rate for being a brand ambassador, estimates shows that they earn around $40-50,000. This is also dependent on several factors like followers count, engagement rates, and skill set. Others include negotiation skills and the niche you operate in.
Social Media Marketing Services
By now, we are sure you are aware of Instagram’s strong sales potential. And according to Business Instagram, over 25 million businesses and 2 million advertisers are on the platform. This means more and more brands are willing to use the platform to promote products and increase sales.
The increased competition means professional social media marketing strategist are in high demand. This means social media marketing strategist can earn money on Instagram by promoting their skill set on the platform. They can provide different social media marketing services such as training, guidance, reviews as well as monthly support.
Influencer
On how does Instagram pay you, influencer marketing is a major technique to making over $1000 per week. An influencer is someone who has built a reputation and loyal following by sharing regularly on their social accounts. They have a good following and they’re able to convince their audiences to jump onto trends as well as purchase certain products. This influence is derived from the time spent building trust and relationships with their audience.
This is one of the most popular Instagram monetization techniques available on the platform. Users that attain the status of influencers can leverage their profile to promote just about any products from any brand. So as an influencer, asides having a decent follower number, you must also come up with posts that generate strong engagement from your followers.
Businesses and Brands are always on the lookout to partner influencers. This is aimed at creating sponsored posts that can help boost awareness for such business and increase their reach. In return, top influencers make thousands of dollars per sponsored post. Earning money via influencing on Instagram is viable but potential influencers have to manage expectations.
To leverage influencing, it’s important to know your audience well enough. Learn who they are, and understand their interests, values, needs, and wants. This will help you know which brands best fit them. A quick tip is that Instagram business account users can learn more about their audience stats through the Instagram Insights feature.
Influencer Earnings: influencer marketing is one of the biggest payers on Instagram, a free mega influencers make millions of dollars while more smaller ones earn around $100 to $10000.
Freelancer
Regardless of what you do, you can leverage Instagram to find freelance gigs and earn from your efforts and skill. Finding freelance gigs is one Instagram monetization technique that has continued to pay users.
The platform has evolved from just photo-sharing to a powerful networking tool. It leverages its large user base to connect virtually anyone with a valuable skill set to those searching for those skills. To use this technique, simply use Instagram to serve as a portfolio for your works. This way, potential clients have access to a catalog of your previous work and can access your expertise.
Using freelancing to earn will require a dedicated account as well as a call-to-action in the bio to alert potential clients. This means stating in your bio that you are open to new gigs. Another step is to actively offer your skills to those who might be interested. Stay true with your work sample, negotiate favorable deals to both sides, and visitors with freelance opportunities will keep coming.
Freelancer Earning: This remains one of the most unique ways of earning on Instagram. This monetization method enables limitless earnings. The more efficient you are on whatever skill you freelance with, the more you earn.
Affiliate Marketing
When we talk about how does Instagram pays you, Affiliate marketing is one method users can use to earn money. It simply entails users selling other people’s products for commission. It’s quite a popular monetization technique and many users of Instagram leverage it to make money. Affiliates earn through a track-able link or a promo code to track sales. This ensures that payment is credited to the right affiliate after each sale.
Affiliate marketing does differ from influencer marketing. This is because an affiliate’s main goal is to drive direct sales for the partnering brand in exchange for a commission. On the other hand, an influencer is mainly aiming to create awareness. Thankfully, affiliate marketing has a lot of potentials if you plan on developing your reach. Affiliates can expand their presence by utilizing websites, other social media channels and marketing tools.
Using affiliate marketing to earn involves creating engaging posts to promote products. And create a fun Instagram caption to make it sound not overly promotional. Also, you can only have one link on your Instagram bio; therefore, connecting to a landing page with your affiliate link is advisable. Simply ensure to state clearly on each post, that audiences can buy the product via the link in your bio.
Affiliate marketing Earning: Again, affiliate marketing earnings are dependent on many of the aforementioned factors. But on average, an affiliate marketer can make anywhere near $500 to $10000 per month. A few successful affiliate marketers have crossed the $100,000 earning mark and made more.
Conclusion
In conclusion, learning exactly how does Instagram pays you will be nearly inaccurate to pinpoint. This is because several factors affect the pay rate. One of those major factors is the type of monetization technique employed. Another is engagement rate which often dictates how much is earned in the most techniques used on the platform.
But regardless of that, we are sure that you now have a very good idea of how much you stand to earn from using one of the world’s most popular social media platforms.
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